Plum 10% Niacinamide Face Serum With Rice Water


Why Niacinamide?
Niacinamide (water soluble form of Vitamin B3) when applied on skin is proven to act on blemishes & acne marks, boost the functioning of the skin barrier, soothe acne and protect against sun damage.


Why me?

  • I am thoughtfully formulated for targeted efficacy, safety and all-round results. Let's see how!
  • I am a 10% Niacinamide face serum that clarifies and brightens skin by actively working on blemishes & post acne marks, soothing active acne and regulating sebum production
  • I am suitable for all skin types, and am also fragrance-free!
  • I contain Fermented Rice Water (Japanese Sake). This improves skin texture & brightness, minimizes appearance of pores and protects from sun damage
  • I am fortified with Plant-Derived Squalane, Caffeine & Vitamin E - they help soothe skin, improve its elasticity & prevent inflammation
  • Real people. Real results. My “plum previews” consumer panel reported:
    • 83% users saw reduction in blemishes*
    • 3/4 users reported clearer skin*
    • 88% users saw visible improvement in skin tone*

*a 4 week self-assessment study with plum previews consumer panel


Reasons to Love:

  • 10% Niacinamide (Vitamin B3) proven to act on blemishes & hyperpigmentation, strengthen skin barrier function and regulate sebum production
  • Rice ferment filtrate that’s rich in amino acids, making skin bright, firm and clear
  • Power packed with plant-derived Squalane, Natural Caffeine & Vitamin E to soothe skin and prevent inflammation
  • Quick absorbing, non-greasy, fragrance-free face serum that’s suitable for all skin types - perfect for daily usage
  • This product is free of synthetic colors, artificial fragrances & essential oils
  • 100% vegan, paraben-free, phthalate-free as always

Additional information


15ml, 30ml


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